You’re used to the regular kind of creepy ad targeting where you see ads on Facebook for products you were checking out online just the other day. You’re not used to, or okay with this creepy new, next-level ad tracking that seemingly uses the microphone on your phone, when the Facebook is closed, to listen to your real world conversations for keywords that it can then later use to retarget ads to you with. You did not give them permission to do this! Or did you? Nobody really reads the small print in the terms of service these days anyways.